The Kitchen Circle™ program will replace the Schwan's Food Service Branded Concepts™ program on July 1, 2016. We recognize and appreciate your loyalty to our brands, and want to continue rewarding you for serving your customers premium menu options. Based on feedback from K12 operators just like you, we've made The Kitchen Circle™ program smarter, easier and more relevant.


  • More qualifying products
  • Additional rewards
  • A tiered-based program that offers additional benefits based on length of continuous participation
  • A user-friendly website that makes it easy to submit claims, track points, browse and redeem rewards


  • There are three member levels based on the number of consecutive years of active participation:
    • Classic (0-2 years)
    • Select (3-4 years)
    • Elite (5+ years)
  • Current members of the Schwan's Food Service Branded Concepts™ program will be placed in a member level based on their number of consecutive years active in the program. Past years of participation will carry over to the new program.
  • New members will automatically be enrolled in the Classic level.


The transition will be seamless. Here are a few key dates that you should know about:

  • May 31, 2016 - Must submit claims for any products purchased prior to April 1, 2016 by this date.
  • June 1, 2016 - This site will no longer accept claim submissions.
  • June 15, 2016 - This site will no longer accept reward redemptions.
  • July 1, 2016 - New program launches. You will now be able to login to your account, submit claims, browse and redeem rewards.

For any questions visit or call 888-768-7846.

Download the brochure to learn more >